MSPs: How To Stand Out In A Crowded Marketplace

MSPs: How To Stand Out In A Crowded Marketplace

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Dear MSPs,

We get it.

Uptime and productivity are important to your customers, and you are constantly hard at work monitoring and managing their network to prevent any issues that might come up.

You might have started out focusing on traditional IT problems, but today, security has become essential for MSPs, and in many cases, it is expected that you take on the security role. For years now, ransomware attacks and major data breaches have made news headlines and organizations have grown increasingly aware of security risks and compliance regulations.

Businesses understand that it only takes one data breach to destroy their finances, productivity, and reputation. Therefore, they have an increased awareness of the need for effective security solutions.

However, this goes both ways. Because businesses are increasingly outsourcing their IT services, MSPs have become a major target for cybercriminals. This shouldn't come as a surprise given the fact that MSPs have complete access to sensitive data belonging to multiple businesses.

As an MSP, now is the time to develop a strong reputation in security. MSPs who choose to improve their security today are getting ahead of the game.

MSPs who avoid expanding their security to effectively address all phases of the threat life cycle are at a major disadvantage for several reasons.

  1. A single data breach could cost you your entire business and reputation as a result of the lawsuits and damage that could follow.
  2. Businesses want an MSP with cutting-edge security that they can trust.
  3. Security is increasingly becoming a strong revenue source to increase MRR for MSPs.

MSPs succeed by building a strong reputation, educating their customers on business risk, and providing true value. Use the threat of a cyber-attack as an opportunity to grow your business and stand out in a crowded marketplace. Customers will be grateful when their computers stop getting infected and as a result, word-of-mouth will spread. Ultimately, in order to provide true value, you have two choices; evolve to protect against the current threat landscape, or fall behind.

How to Evolve With The Threat Landscape

Cybercriminals have shown no sign of slowing down. Malware is evolving at an alarming rate to the point where antivirus software and other traditional solutions can no longer keep up.

The problem is, many MSPs focus on changing their antivirus every time it fails. Changing your antivirus is like changing your house alarm every time a robber breaks into your house. Instead of changing your antivirus and hoping this will detect the next cyberattack, put some bolts on the door and stop criminals from entering in the first place.

By taking a zero-trust approach and adding Application Whitelisting, Ringfencing, and Storage based policies to your stack, you effectively harden your environment and protect against ransomware and other malicious attacks.

Listen to this one-on-one conversation with ThreatLocker CEO, Danny Jenkins, and Juern Technology President & CEO, Neal Juern.

Neal Juern is a ThreatLocker Gold partner and a true advocate of zero-trust. In this video, he talks about how he integrates zero-trust into his MSP and uses it across his client board.


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